about
With decades of experience and an innate understanding of brand growth and scaling, we ensure you have the best people doing the work. In contrast to conventional agencies, where projects often get passed down to less experienced staff, we ensure that each team member is a heavyweight, fully equipped to deliver exceptional results.
about
With decades of experience and an innate understanding of brand growth and scaling, we ensure you have the best people doing the work. In contrast to conventional agencies, where projects often get passed down to less experienced staff, we ensure that each team member is a heavyweight, fully equipped to deliver exceptional results.
about
With decades of experience and an innate understanding of brand growth and scaling, we ensure you have the best people doing the work. In contrast to conventional agencies, where projects often get passed down to less experienced staff, we ensure that each team member is a heavyweight, fully equipped to deliver exceptional results.
OUR PRINCIPALS
OUR PRINCIPALS
OUR PRINCIPALS
Jennifer Jones
President, Principal
Jennifer is a strategic thought leader and innovative marketer with a proven track record building brands across three continents. Her focus is on helping companies link business strategy with compelling brand experiences to drive growth.
Jen is an accomplished executive with international experience at top agencies in Hong Kong, London, San Francisco and Colorado. In addition to leading global branding programs with Fortune 500 clients, she has also worked with start-ups, entrepreneurs and non-profits. She has a wide range of category expertise including foodservice, CPG and health and wellness sectors.
Known as an inspiring leader, Jen built the brand practice at the Sterling-Rice Group, cultivated high-performing teams, and developed proprietary tools and processes for strategic and creative deliverables.
Lance Reed
Executive Creative Director,
Principal
Lance, a distinguished creative director with over two decades of experience, has significantly impacted the branding landscape, partnering with major names like Target and PepsiCo. He excels in blending cultural insights with dynamic branding to create unique, effective systems.
He led a talented design team as Group Creative Director at Sterling-Rice Group, focusing on strategy, brand identity and experience design. Additionally, Lance spent seven years in the Middle East, elevating luxury hospitality and real estate brands.
Lance's proficiency in AI technologies further enhances his expertise as a brand builder, enabling him to create innovative new approaches to solving traditional problems.
Jennifer Sterling
Director of Client Services,
Principal
Jen is a brand strategist with a passion for real-world brand activations, boasting over 20 years of experience in CPG, healthcare, and foodservice. She excels in merging data with cultural insights to develop standout strategies that drive growth, having worked on diverse projects from pet food to major healthcare brands. Jen's career began with an internship analyzing IRI data, leading to a focus on achieving tangible results.
Throughout her career, she has led teams in delivering integrated campaigns that cover media planning and creative development, consistently seeing strategies through to their execution.
Jennifer Jones
President, Principal
Jennifer Jones
President, Principal
Jennifer is a strategic thought leader and innovative marketer with a proven track record building brands across three continents. Her focus is on helping companies link business strategy with compelling brand experiences to drive growth.
Jen is an accomplished executive with international experience at top agencies in Hong Kong, London, San Francisco and Colorado. In addition to leading global branding programs with Fortune 500 clients, she has also worked with start-ups, entrepreneurs and non-profits. She has a wide range of category expertise including foodservice, CPG and health and wellness sectors.
Known as an inspiring leader, Jen built the brand practice at the Sterling-Rice Group, cultivated high-performing teams, and developed proprietary tools and processes for strategic and creative deliverables.
Jennifer is a strategic thought leader and innovative marketer with a proven track record building brands across three continents. Her focus is on helping companies link business strategy with compelling brand experiences to drive growth.
Jen is an accomplished executive with international experience at top agencies in Hong Kong, London, San Francisco and Colorado. In addition to leading global branding programs with Fortune 500 clients, she has also worked with start-ups, entrepreneurs and non-profits. She has a wide range of category expertise including foodservice, CPG and health and wellness sectors.
Known as an inspiring leader, Jen built the brand practice at the Sterling-Rice Group, cultivated high-performing teams, and developed proprietary tools and processes for strategic and creative deliverables.
Lance Reed
Executive Creative Director, Principal
Lance, a distinguished creative director with over two decades of experience, has significantly impacted the branding landscape, partnering with major names like Target and PepsiCo. He excels in blending cultural insights with dynamic branding to create unique, effective systems.
He led a talented design team as Group Creative Director at Sterling-Rice Group, focusing on strategy, brand identity and experience design. Additionally, Lance spent seven years in the Middle East, elevating luxury hospitality and real estate brands.
Lance's proficiency in AI technologies further enhances his expertise as a brand builder, enabling him to create innovative new approaches to solving traditional problems.
Jennifer Sterling
Director of Client Services, Principal
Jen is a brand strategist with a passion for real-world brand activations, boasting over 20 years of experience in CPG, healthcare, and foodservice. She excels in merging data with cultural insights to develop standout strategies that drive growth, having worked on diverse projects from pet food to major healthcare brands. Jen's career began with an internship analyzing IRI data, leading to a focus on achieving tangible results.
Throughout her career, she has led teams in delivering integrated campaigns that cover media planning and creative development, consistently seeing strategies through to their execution.
Lance Reed
Executive Creative Director, Principal
Lance, a distinguished creative director with over two decades of experience, has significantly impacted the branding landscape, partnering with major names like Target and PepsiCo. He excels in blending cultural insights with dynamic branding to create unique, effective systems.
He led a talented design team as Group Creative Director at Sterling-Rice Group, focusing on strategy, brand identity and experience design. Additionally, Lance spent seven years in the Middle East, elevating luxury hospitality and real estate brands.
Lance's proficiency in AI technologies further enhances his expertise as a brand builder, enabling him to create innovative new approaches to solving traditional problems.
Jennifer Sterling
Director of Client Services, Principal
Jen is a brand strategist with a passion for real-world brand activations, boasting over 20 years of experience in CPG, healthcare, and foodservice. She excels in merging data with cultural insights to develop standout strategies that drive growth, having worked on diverse projects from pet food to major healthcare brands. Jen's career began with an internship analyzing IRI data, leading to a focus on achieving tangible results.
Throughout her career, she has led teams in delivering integrated campaigns that cover media planning and creative development, consistently seeing strategies through to their execution.
OUR COLLECTIVE
For every project, we carefully curate the best team, leveraging our dedicated partners as well as our extensive network of branding professionals.
These are a few of our go-to experts.
Adam Wohl
Creative Advisor
Rachael Harp
CD, Brand Designer
Preeti Philip
Brand Strategist
Dana Scanlan
Copywriter
Jo Wozniak
Brand Strategist
Suzie Ivelich
Brand Strategist
OUR COLLECTIVE
For every project, we carefully curate the best team, leveraging our dedicated partners as well as our extensive network of branding professionals.
These are a few of our go-to experts.
Adam Wohl
Creative Advisor
Rachael Harp
CD, Brand Designer
Preeti Philip
Brand Strategist
Dana Scanlan
Copywriter
Jo Wozniak
Brand Strategist
Suzie Ivelich
Brand Strategist
OUR COLLECTIVE
For every project, we carefully curate the best team, leveraging our dedicated partners as well as our extensive network of branding professionals.
These are a few of our go-to experts.
Adam Wohl
Creative Advisor
Rachael Harp
CD, Brand Designer
Preeti Philip
Brand Strategist
Dana Scanlan
Copywriter
Jo Wozniak
Brand Strategist
Suzie Ivelich
Brand Strategist
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