Schlotzsky's

Going back to the brand’s roots, we were inspired by the eclectic Austin scene with unique food, aesthetic, and culture. We redesigned the Schlotzsky’s logo and brand look and feel to capture the unique sense of creativity and energy inherent in the brand’s DNA. We also translated the new brand look and feel into an immersive experience in the restaurants where the food, people, and environment all come together in a dynamic “Austin Eatery” space.