Sweet Loren's

As one of the country’s favorite allergen-free baking brands, Sweet Loren’s was rapidly expanding with new cookies, categories and collabs. Revellion partnered with Sweet Loren’s to refine their positioning and bring the brand strategy to life with a fresh new style and tone. We developed an expanded look and feel with colors, fonts, iconography and illustrations, updated the brand story and crafted playful consumer messaging. We also created new packaging designs to launch high-impact brand partnerships, including Barbie and Hello Kitty and help bring the brand to life with their 2025 Expo Booth.